To get the attention of your clients and build a sizeable business for scale, “painkillers” products are the way to go.
But what are the differences between “vitamins” and “painkillers” products?
When we compare this with products, there are analogies to the painkiller versus vitamin issue. A painkiller product is solving an immediate pain, whereas a vitamin might be solving a more long-term, less immediate problem.
Below key benefits of building a Painkiller product.
Given that painkiller products solve an immediate problem:
Sales cycles are often shorter and easier
The price is easier to defend and counts ‘less’
The conversation with the user is easier: you have a pain and our product takes that away
Customers are not going to waste time researching, doing price comparisons, etc…The need your product
They are short-term fixes to pressing issues and thus more of a necessity
Once your ‘painkiller’ product is established, you can look out for ways to better solve customers’ problems and become a ‘cure’ product and make your product much more important.
What’s your best bet to position your product? As a painkiller or as a vitamin?
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