You’ve already checked off a number of things
✅ ICP
✅ Target Customer
✅ Recurring sales
⏰ To turn customers into advocates
❓ Build customer loyalty
🔑 Ｗｈｙ
⚈ Customers acting as advocates share your content which results in reaching a broader target audience. #brandawareness
⚈ Loyal customers are bound to stick around for the long haul and not deflect over to the competition #retention
⚈ Happy customers tend to come back and make recurring purchases #salesboost#acquisitioncost
⚈ A good customer advocacy program helps #productmanagement glean useful insights from customers
⚈ Customer advocacy creates a support system for other customers empowering them with help and support #community
🛬 Ｈｏｗ
⚈ 𝐁𝐞 𝐩𝐫𝐨𝐚𝐜𝐭𝐢𝐯𝐞: Inform them about upcoming changes, new upcoming features, and so on.
⚈ 𝐔𝐬𝐞 𝐚𝐧 𝐨𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡: make sure you are ready to engage on any channel at any time. Customers have a preferred channel of contact. Strive to engage through this preferred channel of choice
⚈ 𝐎𝐟𝐟𝐞𝐫 𝐥𝐨𝐲𝐚𝐥𝐭𝐲 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐬: Show you are loyal too. Show them (eternal) gratitude by offering discounts, and upgrades of free stuff. Recognize and appreciate your customer.
⚈ 𝐎𝐟𝐟𝐞𝐫 𝐫𝐞𝐟𝐞𝐫𝐫𝐚𝐥 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐬: Please current customers when they attract new customers.
⚈ 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Truly great customer experience begins with being personal. Keep your tone of voice friendly and humanize your brand. Keeping customers informed in a timely manner is an absolute must.
⚈ 𝐋𝐚𝐬𝐭 𝐛𝐮𝐭 𝐧𝐨𝐭 𝐥𝐞𝐚𝐬𝐭: 𝙰𝚂𝙺 𝙵𝙾𝚁 𝙵𝙴𝙴𝙳𝙱𝙰𝙲𝙺!
🍀 Good luck in turning your customers into advocates!
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